The Auction Sales Programme provides skills, knowledge and resources to enable sales consultants, office managers and support staff to list and sell property using the auction method of marketing.

Target Group Sales Consultants, their Assistants and Office Managers

What you will learn...

• The auction method of marketing property and why no-price marketing can be so successful
• Scripts to assist you with handling common seller concerns about auction
• The importance of the auction listing file and what it should contain
• How to identify components for bidders packages and review high profile auction marketing plans
• How to work with buyers for auction and explain the benefits of the auction process to them
• Effective scripts for discussing price with buyers of no-price property
• How to handle offers prior to auction and hold buyer interest up until the auction day
• How to establish a strong working relationship and communicate effectively with sellers
• How a reserve set meeting is conducted and what your responsibilities are leading up to the auction day
• Successful auction day strategies and understand auction procedure
• How to work the auction floor and know the tasks and scripts required of you whether the property is sold or passed in

Programme Structure

The course is conducted over one day.

Where?

Harcourts Academy specialist trainers present the Auction Sales Programme in Academy training centres throughout Australasia.

Further information...

For all course enquiries and pricing details, please contact us.